workplace training GBL engagement pain point identification UX eLearning training solutions IxD interaction technical writing graphic design ADDIE survey design LXD animation personas articulate 360 research SBL script writing UI storyboarding evaluation figma canva measurable focus groups UXD user flow wireframing job aid design functionality accessibility inclusivity microlearning prototyping HCD agile adult learning theory empathy mapping gamification mindmapping qualtrics powtoon AWS design thinking